Find one (or more) of our classes to elevate or start a small business
Building on the concepts covered in the 101 Pricing Class, this course will explore some advanced pricing strategies, such as supply vs demand, cross market, parametric and performance base pricing, bundled product pricing, pricing for competitive bidding and value-added pricing. The course will also build on the basic pricing management strategies covered in the previous course. Prerequisites include: a basic understanding of the profit/loss or income statement and/or the Basic Pricing Strategies 101 class.
NATIONAL MOM AND POP BUSINESS OWNERS DAY ACTIVITIES
1. Shop local
Support the small business in your community by searching them out and frequenting them often. Hear about an interesting local spot? Go on an adventure to check it out, then tell all your friends!
2. Use social media
Most small businesses are happy to get a little extra attention. Make sure to follow your favorites on all their social media platforms and promote them whenever possible.
3. Write a “thank you” note
Running a small business is really hard work. If there is a special Mom and Pop shop you care about, take a moment to write a note to let the owners and employees know how much you appreciate all the effort and care they put into making your experience wonderful.
WHY WE LOVE NATIONAL MOM AND POP BUSINESS OWNERS DAY
A. They make shopping personal
Finding that particular shop where they know you and understand what you need can make any day just a little brighter. Mom and pop businesses take a special interest in making sure their customers have a unique and enjoyable experience. They care about their customers in a way few large retail chains can by providing superior and personal customer service.
B. They support the community
Small businesses have a real impact on their community by providing neighborhood jobs and recycling the money they earn back into the local economy. So, by spending your dollars at a mom and pop establishment, you can make a real difference.
C. They provide a unique experience
Mom and Pop shops bring fresh ideas to the marketplace. In today’s economy, when you can find the same products in every Big Box in every city, it’s refreshing to find something new which everyone else hasn’t discovered yet.
Marketing is the engine of your business. What problem is your business trying to solve? How big a problem is it? Who has these problems more than any other? How much would they pay for your solution? Answers to these are the difference between thriving and just surviving. Understand what specific need you are meeting and how to create value that your customers will be willing to pay a premium for.
Tailored to people just starting out with Facebook for business this workshop will cover how to manage Facebook for personal and business use. For those who are at a beginner to intermediate level with social media. This is also a hands-on workshop. Please bring your web friendly device-laptop (preferred), tablet, cell phone- that you will use to manage your social media channels. Also, bring and ask questions about the challenges you face with social media.
Tailored to people starting out with LinkedIn or Twitter for business this workshop will cover how to manage these sites for personal or business use. A hands-on workshop for those who are at a beginner to intermediate level with social media. Please bring your web friendly device-laptop (preferred), tablet, cell phone – that you will use to manage your social media channels. Also bring and ask questions about the challenges you face with social media.
This training will walk you through how to create a functional easy to manage a website for your business using one of the many template website platforms out there. For example Squarespace, Wix, or Weebly. You will learn about functional page structure, formatting, and best practices for maximizing your new website.